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Co-Creating the future of

Social Impact

sociocultural

səʊʃɪəʊˈkʌltʃ(ə)r(ə)l,ˌsəʊsɪəʊˈkʌltʃ(ə)r(ə)l/

adjective: sociocultural

  1. combining social and cultural factors.

  2. related to the different groups of people in society and their habitstraditions, and beliefs:

Before this technology company decided to target overseas markets to increase their revenue they researched the sociocultural environment of different locations throughout the world because certain components and practices of different regions could drastically affect their business model.